If you have ever been in charge for handling your company’s website content, you have no hesitation required to update, add or eliminate content on the site. Let’s say you are not an HTML specialist or programmer. What did you do? You either initiate a “techie” at your company who could make these changes for you or you called the company who built the site and paid them a fee. Trusting on someone else every time you need to change your site’s content can become slow and costly.
A Content Management System (CMS) lets you to simply make changes to your web site content without knowing HTML or any other web programming language. A CMS is a part of the site that allows you to log in with a username and password. If you can use MS Word or any other text editor you should have no problem using a CMS. You can simply create content pages, add links, and upload photos. There are also features such as blogging, press release tools, and ways to customize of the content of your sidebars.
Even if your site is small, it makes good logic to use a CMS as it allows scalability as your business grows. Most CMS sets are very inexpensive and some are even free, such as WordPress. Owlsyard often uses WordPress on our sites because it is one of the most powerful and popular CMS widely used nowadays and is supported by a huge developer network.
We all like to take time off without work interruptions, but if you are on vacation or working from home and you need to make changes to your website content, a CMS will make this relatively painless. You just access the CMS with a browser and log into an admin panel with a username and password. Taking your website content accessible via any device enables you to give precise editing rights to other users who can make changes when you are unavailable.
Many CMS are built with search engine optimization in attention. WordPress for example, arises with numerous built-in SEO tools and has a modest file structure which helps search engines to crawl your website. There are many third-party plugins that can also be used to additional increase your optimization since it so easy to create a blog post in WordPress, you will be able to post more often and this frequently results in a higher rank in search engines.
A word of cautionary, though: Expert search engine optimization cannot be done with a few clicks of the mouse. To carry out well on Google, you need the know-how of somebody who understands how search engines work and someone who understands how your probable customers and website visitors think!
Not all CMS are similar. Each one comes with a diverse set of structures, but the best ones all have the following features in common:
- Easy-to-use, even lacking of HTML or web development abilities.
- Accessible from any device via a web browser.
- You can change text, photos, add links, and customize other things.
- Has content sharing features such as RSS feeds, blog posts and email newsletter integration support.
- Include features for SEO.
- Support plugins which spread out the program’s functionality.